National Potato Day!
Friday, October 2nd 2026, marks Bord Bia’s annual National Potato Day celebration, encouraging people to revisit traditional Irish potato recipes in a modern way!

This Year's Theme
This year, Bord Bia is calling on the nation to celebrate its favourite vegetable, the potato, which is renowned for its taste, versatility and nutritional profile. The campaign will focus on returning to Ireland’s culinary roots by cooking traditional potato recipes in a modern way, with tasty ingredient combinations that are sure to impress friends and family.
Our National Potato Day Ambassadors
Bord Bia is teaming up with Lou Robbie and Derval O'Rorke to help celebrate the humble potato on National Potato Day 2026. This year, they each will bring to life one of their favourite potato dishes for their family, showing just how tasty and easy they are.
Keep an eye on our National Potato Day Ambassador's Instagram accounts - Lou Robbie and Derval O'Rourke - to see how they celebrate the versatility of potatoes!
Explore Potato Recipes
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If you want to celebrate National Potato Day in your own home, why don’t you choose to cook a potato dish from our inspirational website this October 2nd? Make sure to tag us on social media @BordBia using the hashtag #NationalPotatoDay! |




