Chipping Potatoes

Locally Grown Chipping Potatoes as a Market Opportunity

This section on the Bord Bia website is dedicated to developing marketing opportunities for locally grown potatoes destined for the chipping trade in Ireland.

In 2019, Bord Bia conducted market research, to establish consumer and trade views on fresh hand-cut ‘chipper chips’ and chipping potatoes. The research revealed great opportunities to expand the supply of quality locally grown chipping potatoes. This opportunity principally came from chip shop owners publicising the fact that potatoes they were using in their fryers were locally grown/sourced.  

As a result, and to highlight the opportunity for locally grown chipping potatoes, Bord Bia has produced this promotional video exploring the market potential for locally grown ‘chipping chips’.

This video features how local supply chain relationships can be highly successful, for chippers receiving a continuous supply of top quality product. It demonstrates that Irish growers can grow chipping potatoes of excellent quality and that many chip shop owners and managers are using local potatoes very successfully in their business. Many of the chip shop owners working with locally grown potatoes saw local supply as an advantage in their communications with customers.  

Chipping Growers List